Founded in 2010, Fakejoy is the source for international t-shirts, connecting consumers with unique and wearable cultural works of art by designers from around the world. The concept of Fakejoy, “fabricating happiness”, was conceived 10 years ago. It was based on the idea that true happiness is the resulting satisfaction we feel from the efforts we exert in those areas of our lives we care about most.

Todd Lynch, the Founder and CEO, was inspired to design t-shirts when living and working as a Creative Director in Tokyo back in 2007. He was fascinated by the cultural overlaps between the Japanese and English languages and, as a designer by trade, wanted to find a way to illustrate them.

In 2008, shortly after returning to NYC, he teamed up with his business partner Ferhat Kalem, Fakejoy’s CTO, a Turkish native and Developer extraordinaire. They set out a goal to team with designers from around the world who’s art would capture cultural-related topics ranging anywhere from sports and foods to travel and disaster relief efforts, focusing on the ‘fakejoys’ that are of particular importance to the world at large.

Ninjas are one of the most interesting characters from the Japanese culture, a legendary race of warriors who have inspired many stories. “Sunrise Ninja“; Fakejoy’s newest T-shirt designed by Isaac Zamora i Sitjà is on sale at Fakejoy.com.